Imagine the rush you would feel, opening a magazine to find a picture of Jessica Alba using the camera you designed. Or picture a young boy, seated on the floor, playing with a toy robot you designed, a look of complete joy on his face. Such are the thrills and rewards of a career as an industrial designer. For LaVonne Strand, Chief Operating Officer of STRANDesign, both of these situations are a part of daily life.
Industrial design is the process of learning what the client wants, what unique specifications must be followed and figuring out how to take a product from concept to a physical reality. Strand has been working in the field of industrial design since he earned his Bachelor of Science in Industrial Design from University of the Arts in Philadelphia in 1989.
Strand sums up his ideas on good industrial design anecdotally: at a meeting an unnamed client described exactly what the company envisioned and Strand was able to do a quick sketch within minutes. The client liked this idea so much that Strand was whisked off to China for three days to oversee the execution of the product...
This is the first part of a 900-word piece I wrote for the Spring 2009 issue of Motivos magazine, a Philadelphia-based bilingual magazine. To read the full article, click here.
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